ÌTÀ

Colour, pattern and a hand-built wordmark that invite art out into the open.

Visual identity for ÌTÀ, built around the line ‘Take your art outside.’ A teal, orange and purple palette on Bone White, a family of illustrated patterns and the Lato type family carry the wordmark across merchandise, stationery and event backdrops.

The identity was put to work for ÌTÀ Creative Lab 2026 on 26 September 2026: a key visual, speaker and panellist announcements, stage and photo backdrops, a roll-up banner and tote bags — shown here alongside photographs from the day.