Pepsi GoalFest 2025
Brand:
Pepsi
Event:
Pepsi × GoalFest · 31 May 2025
Discipline:
Campaign · Digital advertising
Role:
Senior Art Director
(01)
Overview
One night of football, music and Champions League glory — Pepsi × GoalFest, 31 May 2025.
A multi-channel football campaign built through campaign visuals and digital advertising assets. The work includes announcement creative, social posts, YouTube advertising and display placements.
Pepsi × GoalFest took place on 31 May 2025 at Balmoral Event Center, Victoria Island, under UEFA Champions League branding. Shown here: the teaser, pre-event and announcement films, the key visuals, VIP-ticket and Champions League trivia posts, and recap posts from the night.
(02)
Campaign films
A stadium teaser, a pre-event film and the announcement — ‘One night. One unforgettable experience. May 31st. Be there.’
(03)
Key visuals
(04)
Promotion posts
(05)
On the night
Recap posts framed in the campaign’s Pepsi × GoalFest border.
