Satoshi Exchange

A crow for insight and a chevron X for momentum — an identity for a crypto exchange.

Visual identity and brand guidelines for SatoShi Exchange, a cryptocurrency exchange. The guidelines cast the crow as ‘a symbol of profound insight and resourcefulness’, and pair it with a chevron X that becomes the brand pattern.

The system covers logo ideation and variations, a deep-blue colour palette and backgrounds, a primary and secondary font system and iconography, applied to ID cards, devices, merchandise and app screens.