Tom Tom — Breathe Academy

Hard-candy confidence for a brand that helps you breathe through it.

Social content for Tom Tom built on the menthol candy’s cool confidence — lines such as ‘Smooth talk. Steady flow.’, ‘The going gets tough but we’re a hard candy’ and ‘Not a chill pill but it does the work’.

Motion pieces promote the Breathe Academy, which teaches the business of music — management, legal, marketing and promotion — in an orange, black and white world of instruments and vinyl. Pack renders for the Classic and Fresh Lime variants complete the set.