Mangrove Quality Foods
(01)
Overview
A playful food brand, kept instantly recognisable across shelf, screen, store and film.
Food brand creative spanning online video content, social advertising and point-of-sale materials for Mangrove Quality Foods' range of canned staples — baked beans, green peas, red kidney beans, mackerel, sardines and sweet corn.
The work builds on the Mangrove brand kit: a master logo with a small elephant hidden in the negative space between the G and R, a ‘Brand Roots’ background device drawn from the shape of mangrove roots, and a deliberately wide, playful colour palette.
(02)
Brand kit
Pages from the Mangrove brand kit — logo, Brand Roots device, colour system, typography and brand examples.
(03)
Key visuals
Single-product key visuals carry the line ‘That’s Mangrove Standard’. A companion ‘Theirs vs Ours’ series sets each product beside a generic can to make the quality difference visible at a glance.
(04)
Social & seasonal content
Social posts and press artwork extending the campaign voice — including Pidgin-led lines such as ‘Mackerel wey soft’ and seasonal greetings.
(05)
Product imagery
Product-led imagery across bold colour fields for social and print use.
(06)
Point of sale & merchandise
Retail and activation touchpoints: floor stickers, gondola-end and shelf units, a sampling stand, a branded booth, an event stage, product T-shirts and aprons.
(07)
Film
Two online video pieces. In the Sweet Corn film, a kitchen cupboard opens onto a cornfield, linking the can on the shelf to the harvest. The range film moves between family meals, the gym and the supermarket aisle.
