Creative Director · Art Director

Creative direction. Distinctive ideas. Visual impact.

I turn strategic thinking into compelling brands, campaigns and visual stories. My work spans art direction, brand identity, advertising, motion, packaging and multimedia production.

Oluwasegun Elijah Ajanaku

Based in

LAGOS

Strategy in the Thinking. Craft in the Execution.

0

years experience

More about me I approach creative work by looking for the human truth inside the brief, then shaping it into a visual idea people can recognise and remember. From early concept development to final artwork, I care about the relationship between the idea, the brand and the way the work meets its audience.

Selected Work

A selection of campaigns, brand worlds and visual ideas built to connect strategy with execution.

Campaign
Art Direction
Packaging

Mangrove Quality Foods

Campaign · POSM · Film
Campaign
Campaign
Motion

Gulder — Senior Man

Campaign · TVC · Social
Campaign
Art Direction
Motion

Tom Tom — Barz on Wheelz

Campaign · Film · Events
Campaign
Art Direction
Motion

Bombay Sapphire

Campaign · Key visuals · Film
Brand Identity
Art Direction

ÌTÀ

Brand identity · Event

11+ years of creative work across

{brands & campaigns}

What I bring

to the brief

01.

Creative Direction

Shaping the central idea and visual direction so strategy, brand expression and execution work together.
02.

Art Direction

Building a campaign's visual language through imagery, composition, typography, colour and considered execution.
03.

Brand Identity

Creating recognisable visual systems that help brands express who they are across relevant touchpoints.
04.

Campaign Design

Translating a central idea into connected assets across digital, print, social and outdoor formats.
05.

Motion & Film

Using movement, editing and visual storytelling to give ideas pace, clarity and presence.
06.

Packaging & POSM

Turning brand identity into physical touchpoints that work in real-world environments.
07.

AI-assisted Creative Production

Using emerging tools to support ideation and production while keeping human judgement and art direction central.

Agency and in-house experience across brands, campaigns and production.

Oluwasegun Elijah Ajanaku, seated studio portrait

{Experience}

ITradeDepotAssociate Creative Director
2025 – Present
IImicro1AI Trainer / Evaluator
2026 – Present
IIIinq. Nigeria / inq. DigitalCreative Lead
2024 – Present
IVInsight PublicisSenior Art Director
2023 – 2026
VNorthern Hills DigitalDesign Lead
2024
VIDKT International NigeriaExecutive Creative / Web Designer
2020 – 2023
VIIEquip Africa InitiativeLead Creative Designer
2017 – 2020
VIIIEtcetera Designs LimitedGraphic Designer / Intern
2015 – 2017